New Belgium Brewing’s Knoxville Clips of Faith Stop Raised $12,000 for AMBC
Ft. Collins, Colo. (October 17, 2012) – Clips of Faith, New Belgium Brewing’s traveling beer and film festival, raised about $12,000 at its last stop of the season in Knoxville October 12. About 1,000 people came out to Festival Lawn at World’s Fair Park to enjoy the films and raise funds for The Appalachian Mountain Bike Club, which is dedicated to maintaining the trails and promoting sustainable trail access for off-road bicycles. This year’s proceeds will help build trails in and around Knoxville.
This was the last stop for the 2012 national tour, now in its third year. The tour traveled to 18 cities this year, showcasing amateur films while pouring beer from the hard-to-find Lips of Faith series, as well as a few popular New Belgium classics. Each stop along the tour featured an outdoor screening of the collected films, a tasting of New Belgium’s beers and food from local vendors.
Details from the Knoxville, Tennessee, event:
WHERE: World’s Fair Park — Festival Lawn
WHEN: Friday, October 12th
ATTENDANCE: 1,000 film and beer enthusiasts, up about 450 attendees from last year
MONEY RAISED: $12,000, up more than $8,000 from last year
WASTE DIVERSION RATE: 95
PROCEEDS GOING TO: The Appalachian Mountain Bike Club, www.ambc-sorba.org
About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces nine year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Ranger IPA, Belgo IPA, Shift Pale Lager, Blue Paddle Pilsner, 1554 Black Ale, Abbey and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.