Itâ€™s New Belgiumâ€™s style of show business: An evening outdoors with artistic beers and films,
all to benefit Appalachian Mountain Bike Club
Fort Collins, Colorado (September 22, 2011)Â â€“ New Belgium Brewing, maker of Fat Tire Amber Ale, is wrapping up its Clips of Faith beer and film tour in Knoxville, Tennessee, on Friday, October 14. This is the second year for Clips of Faith, a festival that is traveling to 18 cities this summer and fall, showcasing independent films by New Belgiumâ€™s filmmaking friends. The outdoor event will highlight some of New Belgiumâ€™s most esoteric beer offerings while providing a great way to unwind under the stars.
The selected films include comedic shorts, adventure documentaries and music animation. The top three films are about lizard wrangling in the dead of the Wisconsin winter, a talking beer bottle sketch comedy and a miniature day on a tremendous mountain.
â€œClips of Faith is all about showcasing creativity. Our Lips of Faith beers are some of our most unique creations and itâ€™s fun to share that with our friends (or soon-to-be friends) around the country,â€ said Christie Catania, Clips of Faith Manager-at-Large. â€œItâ€™s a great way to enjoy the warmer seasons â€“ under the stars, drinking New Belgium beer (some new, some old favorites) and watching a great collection of short films.â€
New Belgium will serve seven Lips of Faith beers and seven popular classics, as well as food from local vendors. One of the beers that will pour is PIPA (Pamelaâ€™s India Pale Ale), which is a Lips of Faith beer created by a contest winner from last yearâ€™s tour. The contest allows interested attendees to sample a blend of three unidentified New Belgium beers in a cup. Whoever comes closest to guessing the blended beers and their percentages gets entered into a drawing to win a trip to New Belgium where they can brew the beer of their dreams with the technical support of New Belgium brewers.
All proceeds from each stop will go to a local non-profit organization. In Knoxville, the beneficiary is Appalachian Mountain Bike Club (www.ambc-sorba.org), a chapter of the southeast regional division of IMBA (International Mountain Bike Association). It is a non-profit organization dedicated to promoting sustainable trail access and helping with trail maintenance. The Appalachian Mountain Bike Club also supports the conservation of open spaces and is committed to educating mountain bicyclists on how to ride responsibly to help protect the environment and experience of other trail users. In total, Clips of Faith raised more than $31,000 in 2010.
The top three filmmakers received a trip to New Belgium to screen their films, as well as a contour HD helmet camera. Three honorable mentions received a Flip HD camera. The creative team at New Belgium reviewed and selected the films, which has been touring the country since May.
To learn more about New Belgiumâ€™s Clips of Faith series, go toÂ www.clipsoffaith.com.
Details for the Knoxville, TN, event:Â
Friday, October 14
World Fair Park: Festival Lawn
Appalachian Mountain Bike Club (www.ambc-sorba.org)
Knoxville Recycling Coalition (www.knoxvillerecycles.org)
Admission â€“ free
3 oz. sample â€“Â $1.25
12 oz. beer â€“Â $5.00
Food is welcome; alcohol is not (leave that to us)
Bring low chairs or blankets â€“ or lounge on the grass
The 2011 schedule is as follows:
St. Louis, MO â€“ May 19
Kansas City, MO â€“ May 26
Bloomington, IN â€“ June 3
Madison, WI â€“ June 10
Des Moines, IA â€“ June 17
Boulder, CO â€“ June 24
Flagstaff, AZ â€“ July 8
Santa Cruz, CA â€“ July 15
Davis, CA â€“ July 22
Seattle, WA â€“ July 29
Portland, OR â€“ August 5
Missoula, MT â€“ August 19
Asheville, NC â€“ September 9
Charlotte, NC â€“ September 16
Charleston, SC â€“ September 22
Atlanta, GA â€“ September 30
Athens, GA â€“ October 7
Knoxville, TN â€“ October 14
About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces eight year-round beers; Fat Tire Amber Ale, Ranger IPA, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visitÂ www.newbelgium.com.
New Belgium Brewing is bringing the Clips of Faith national short film & beer tour to Knoxville October 14th! Ride down to the World’s Fair Park Festival Lawn at 7pm for a night of handmade films and handmade beers. All proceeds benefit Appalachian Mountain Bike Club!