New Belgium Brewing’s Knoxville Clips of Faith Stop Raised $12,000 for AMBC
Ft. Collins, Colo. (October 17, 2012) – Clips of Faith, New Belgium Brewing’s traveling beer and film festival, raised about $12,000 at its last stop of the season in Knoxville October 12. About 1,000 people came out to Festival Lawn at World’s Fair Park to enjoy the films and raise funds for The Appalachian Mountain Bike Club, which is dedicated to maintaining the trails and promoting sustainable trail access for off-road bicycles. This year’s proceeds will help build trails in and around Knoxville.
This was the last stop for the 2012 national tour, now in its third year. The tour traveled to 18 cities this year, showcasing amateur films while pouring beer from the hard-to-find Lips of Faith series, as well as a few popular New Belgium classics. Each stop along the tour featured an outdoor screening of the collected films, a tasting of New Belgium’s beers and food from local vendors.
Details from the Knoxville, Tennessee, event:
WHERE: World’s Fair Park — Festival Lawn
WHEN: Friday, October 12th
ATTENDANCE: 1,000 film and beer enthusiasts, up about 450 attendees from last year
MONEY RAISED: $12,000, up more than $8,000 from last year
WASTE DIVERSION RATE: 95
PROCEEDS GOING TO: The Appalachian Mountain Bike Club, www.ambc-sorba.org
About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces nine year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Ranger IPA, Belgo IPA, Shift Pale Lager, Blue Paddle Pilsner, 1554 Black Ale, Abbey and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.
In its third fabulous year, Clips of Faith is a beer-toting, film-traveling, nonprofit-benefiting show that’s coming to 18 cities coast-to-coast, including Knoxville! We took our love for beer and fans and put them together in this one-of-a-New-Belgium-kind event. You’ll get to try our most esoteric beer offerings – up to 16 varieties on tap! – and pair them with inspiring short films created by fans. And good news—100% of the proceeds from beer sales benefit the Appalachian Mountain Bike Club.
Fans of New Belgium’s Lips of Faith beers know these unique brews are not always easy to find. There will also be your favorite New Belgium classics and you can try them in 3oz samples, or a 12oz pour. Served up by our local beneficiary volunteers, there’s plenty of beer fun to be had with our other traveling tricks and contests. Plus, local vendors will be serving food. When the darkness engulfs us, the films start rolling and you get to cozy up on your blanket or chairs and enjoy the show.
We’ll eat and drink until it gets dark—which is when the films will start rolling-and we’ll cozy up on our blankets and chairs and enjoy the show.
Thanks to New Belgium Brewing for their continued support of Appalachian Mountain Bike Club!
WIN A KONA HEI HEI DELUXE
For every $5 you donate here, your name will be entered once. The more you donate, the greater your chances of winning!
Friday, August 24 – Sunday August 26
A three-day urban adventure packed with events and activities for the avid adventurer, weekend warrior, novice outdoor enthusiast and anyone who loves to Get out and play!
The event benefits Legacy Parks Foundation, a Knoxville-based non-profit working to expand and promote outdoor recreational venues and opportunities throughout East Tennessee.
Weekend Event Lineup
Pickel Road Ride – Saturday 8 AM
In honor of Harry Pickel, famous for his friendly greetings to those that rode past his store on Thorngrove Pike, the Smoky Mountain Wheelmen Bicycle Club has designed a scenic 40- mile ride to highlight East Knox County. The route skirts the French Broad River as it winds past pastoral farmland and tranquil woods. Register at active.com or by mail.
Urban Adventure Race – Saturday 9 AM
The Urban Adventure Race offers a 6-8 hour challenging course for teams of three who will bike, run, paddle, swim, orienteer and face a few surprises as they maneuver a unique course in and around downtown Knoxville and the Knoxville Urban Wilderness. Pre-registration required. Race is limited to 250 participants. Register at active.com or by mail.
History Hike – Saturday 9 AM
Former Olympian Missy Kane, along with one of our prominent local historians, will be leading a 3-mile hike on the trails at Fort Dickerson Park. Come discover this hidden gem in the heart of Knoxville. Register at the Covenant all center at 865-541-4500.
Get Out & Play Activities – Saturday 10-4
Knoxville’s waterfront will be the scene for a mix of outdoor activities! this is a great time to try out sport climbing on the climbing wall or see why everyone’s excited about stand-up paddleboards. There will be challenges for kids of all ages — come enjoy the outdoors!
Urban Trail Race – Sunday 9 AM
Start Sunday morning with a 4-mile trail run lead by the Knoxville Track Club. Park at Ijams Nature Center and make your way down to the new trails at the Meads Quarry — a perfect start for the day’s adventures. Walkers are welcome. Register at active.com or by mail.
TBRA Point Series Mountain Bike Time Trial – Sunday 11 AM
Test your mountain bike skills and endurance on the new Urban Wilderness South Loop trails. The 10+ mile singletrack loop designed by the Appalachian Mountain Bike Club starts at Meads Quarry. Register at active.com or by mail.
Legacy Leisure Bike Ride – Sunday 2 PM
Enjoy a part road/part greenway ride to Ijams Nature Center and back. Mast General Store and the Smoky Mountain Wheelmen will lead a group of riders from downtown Market Square to Knoxville’s Urban Wilderness and back. The 12-mile ride will be at a social pace perfect for enjoying the scenery along the way. Register at the Covenant call center at 865-541-4500.
Go for the Triple Crown!
We’ve designed a commemorative gift for those that take the challenge of completing all 3 races — urban adventure race (Saturday), urban trail race (Sunday morning) and the TBRA Mountain Bike time trail (Sunday late morning). register for all three events, enjoy a discounted entry fee and make the most of your Outdoor Knoxfest experience!